Form Quote by Mao Zedong
“Take the ideas of the masses and concentrate them, then go to the masses, persevere in the ideas and carry them through, so as to form correct ideas of leadership-such is the basic method of leadership.”
About This Quote
Source Speech: On Leadership, 1942
Effective leadership starts by shaping ideas, then disseminating them, and persisting until they become accepted.
In simple terms: Lead by shaping and spreading ideas.
Key Takeaway
Cultivate and sustain clear visions.
Themes
leadership
ideas
perseverance
Mood
strategic
determined
Type
political
motivational
When to use this quote
- Political campaigns
- organizational change
- social movements
Key Concepts
Political strategy
mass communication
Questions to Reflect On
- How can you test an idea before mass adoption?
- What methods ensure ideas endure?
A Different Perspective
Ideas may be resisted by entrenched interests.
![“In the struggle to defend the legacy of Leninism . . . [Stalin] proved himself to be an outstanding Marxist-Leninist fighter. . . . Stalin's works should, as before, be seriously studied . . . [to] see what is correct and what is not.” quote by Mao Zedong](https://sms4smile.com/quotes/img-quotes/2af/mao-zedong-1123_fighter_in-the-struggle-to-defend-the-legacy-of_67510.jpg)
