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Music Quote by Lester Bangs

“It's not enough just to do those things anymore; what you must do instead if you want success on any large scale is either figure out a way of getting yourself associated in the audience's mind with their pieties and their sense of 'community,' i.e. ram it home that you're one of THEM; or…” quote by Lester Bangs
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““It's not enough just to do those things anymore; what you must do instead if you want success on any large scale is either figure out a way of getting yourself associated in the audience's mind with their pieties and their sense of 'community,' i.e. ram it home that you're one of THEM; or, alternately, deck and bake yourself into an image configuration so blatant or outrageous that you become a culture myth.””

Lester Bangs

About This Quote

Source Interview: Music journalism, 1990

Success at scale requires aligning with audience values or creating a bold, mythic persona that dominates culture.

In simple terms: Align or become a cultural myth.

Key Takeaway

Connect with community or become unforgettable.

Themes

marketing culture identity

Mood

analytical critical

Type

marketing philosophical

When to use this quote

  • brand campaigns
  • artist promotion
  • media strategy

Key Concepts

authenticity mythmaking branding

Questions to Reflect On

  • Do you prefer authenticity or spectacle?
  • How can a brand stay genuine while becoming iconic?
A Different Perspective

Bold myths can alienate or provoke backlash.

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