Issues Quote by Kurt Loder
“It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.”
About This Quote
Prioritize the most important news item by placing it first, regardless of style.
In simple terms: Put the most important news first.
Lead with the top story.
Themes
Mood
Type
When to use this quote
- breaking news
- press releases
- editorial meetings
- media briefings
Key Concepts
Questions to Reflect On
- How does placement affect reader attention?
- What trade‑offs exist between style and speed?
If style is ignored, the piece may lack engagement.