Important Quote by Ken Freedman
“I think people who say radio is gone or radio is irrelevant are way off the mark. It's still by a huge degree the dominant medium. I know it's changing but radio is still incredibly important.”
About This Quote
Source Podcast: "The Future of Radio", 2022
Radio remains a pervasive medium despite digital shifts, offering broad reach and community connection.
In simple terms: Radio is still vital.
Key Takeaway
Leverage radio’s strengths in outreach.
Themes
media
communication
community
Mood
analytical
optimistic
Type
informative
strategic
When to use this quote
- marketing campaigns
- local news
- public service announcements
- emergency alerts
Key Concepts
broadcast theory
digital convergence
Questions to Reflect On
- How can radio integrate with new technologies?
- What audiences still rely on radio?
A Different Perspective
Digital platforms may outpace radio’s immediacy.
![“It doesn't affect me because I look at the internet as the new radio. I look at the radio as gone. [...] Piracy is the new radio. That's how music gets around. [...] That's the radio. If you really want to hear it, let's make it available, let them hear it, let them hear the 95 percent of it.” quote by Neil Young](https://sms4smile.com/quotes/img-quotes/b22/neil-young-969_available_it-doesn-t-affect-me-because-i-look-at-t_1533192.jpg)
