Best Quote by Kemmons Wilson
“The best surprise is no surprise.”
About This Quote
Source Interview: Business Vision, 1975
He suggests that true surprise is the absence of surprise, implying predictability.
In simple terms: No surprise means no surprise.
Value consistency over novelty.
Themes
Mood
Type
When to use this quote
- product launches
- customer service
- market analysis
- planning
Key Concepts
Questions to Reflect On
- How do you balance surprise and reliability?
- When is predictability advantageous?
Predictability can lead to stagnation.