Goals Quote by Karl Kraus
“It is the mission of the press to disseminate intellect and at the same time destroy receptivity to it.”
About This Quote
Source Essay: "The Press and Its Role", 1913
The press claims to spread knowledge while simultaneously undermining the audience's willingness to receive it
In simple terms: The media can both inform and desensitize readers
Critically evaluate media sources and their influence
Themes
Mood
Type
When to use this quote
- news consumption
- political campaigning
- advertising
- education
- public policy
Key Concepts
Questions to Reflect On
- How does media shape your perception of truth?
- What strategies protect you from manipulation?
Audience may resist when messages conflict with preexisting beliefs