Crisis Quote by Judy Smith
“When clients are involved in a crisis, we often start at the end. When this is over, where do you want to end up? What's your endgame? We try to start from that and work ourselves back.”
About This Quote
Source Interview: Crisis Management Strategies, Judy Smith, 2015
In crisis, start by defining the desired outcome, then work backward to map steps needed to achieve it.
In simple terms: Begin with the end goal and reverse‑engineer the plan.
Define the end goal first.
Themes
Mood
Type
When to use this quote
- business crisis
- personal emergency
- project planning
- negotiation
Key Concepts
Questions to Reflect On
- What is your ultimate outcome in this crisis?
- How can you stay flexible while working backward?
May miss emerging variables that alter the end goal.