““the Soil Carbon Challenge measures carbon levels over ten years. Someone at a university, completing a PhD or seeking publication, has incentives to do research projects of no more than a few years. In government agencies and nonprofits, soil carbon work is geared to the “so-called carbon market.” And all organizations—this is a pet peeve of his—tend toward fragmentation, so that soil conservation and climate mitigation are seen as separate, even competing, campaigns. All this means that stories that don’t fit into a short time frame, aren’t linked to profitable ventures, and/or can’t be neatly tucked into departmental divisions may not get told.””
