Independence Quote by Joseph Pulitzer
“If a newspaper is to be of real service to the public, it must have a big circulation: first, because its news and its comments must reach the largest possible number of people; second, because circulation means advertising, and advertising means money, and money means independence.”
About This Quote
Source Speech: Editorial on newspaper circulation, early 20th century
A newspaper must reach many readers to serve the public, secure advertising revenue, and maintain financial independence.
In simple terms: Wide reach ensures service, money, and independence.
Key Takeaway
Grow audience to stay independent.
Themes
media
public service
economics
Mood
analytical
pragmatic
Type
journalistic
business
When to use this quote
- launching a newspaper
- expanding digital readership
- securing ad revenue
- maintaining editorial freedom
Key Concepts
journalism
advertising
independence
Questions to Reflect On
- How can you balance reach with quality?
- What alternative funding models exist?
A Different Perspective
High circulation may compromise content quality or bias.
