““Conspiracy theories—feverishly creative, lovingly plotted—are in fact fictional stories that some people believe. Conspiracy theorists connect real data points and imagined data points into a coherent, emotionally satisfying version of reality. Conspiracy theories exert a powerful hold on the human imagination—yes, perhaps even your imagination—not despite structural parallels with fiction, but in large part because of them. They fascinate us because they are ripping good yarns, showcasing classic problem structure and sharply defined good guys and villains. They offer vivid, lurid plots that translate with telling ease into wildly popular entertainment.””
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