I think Quote by Jonathan Anderson
“If designers are willing to take risks, I think buyers should take risks, as well with press taking risks.”
About This Quote
Source Interview: Fashion Week, 2022, London Fashion Week
Encourages designers and buyers to embrace risk‑taking for innovation.
In simple terms: Both designers and buyers should be bold.
Take calculated risks to drive creative growth.
Themes
Mood
Type
When to use this quote
- product launches
- trend forecasting
- collaborations
- consumer testing
Key Concepts
Questions to Reflect On
- What risks could reshape your brand?
- How to balance risk with consumer expectations?
Risk aversion can hurt sales if not managed.