Affair Quote by John Maynard Keynes
“This long run is a misleading guide to current affairs. In the long run we are all dead. Economists set themselves too easy, too useless a task if in tempestuous seasons they can only tell us that when the storm is long past the ocean is flat again.”
About This Quote
Source Book: The General Theory of Employment, Interest and Money, 1936
Long‑term predictions are useless because the future is uncertain and conditions change rapidly.
In simple terms: Long‑term forecasts fail.
Focus on present realities.
Themes
Mood
Type
When to use this quote
- business planning
- investment strategy
- policy making
- risk assessment
Key Concepts
Questions to Reflect On
- What decisions can you improve by emphasizing short‑term data?
- How can you balance long‑term vision with present volatility?
Ignores short‑term opportunities and immediate needs.