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Contrary Quote by John Maynard Keynes

“The central principle of investment is to go contrary to the general opinion, on the grounds that if everyone agreed about its merits, the investment is inevitably too dear and therefore unattractive.” quote by John Maynard Keynes
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“The central principle of investment is to go contrary to the general opinion, on the grounds that if everyone agreed about its merits, the investment is inevitably too dear and therefore unattractive.”

John Maynard Keynes

About This Quote

Source Book: The General Theory of Employment, Interest and Money, 1936

Investing wisely means moving against the crowd; when everyone agrees, price is likely too high and the opportunity fades.

In simple terms: Buy when others are fearful, sell when they are greedy.

Key Takeaway

Seek contrarian opportunities in markets.

Themes

finance investment psychology contrarianism risk strategy

Mood

cautious analytical strategic

Type

investment financial psychological

When to use this quote

  • portfolio management
  • stock selection
  • risk assessment
  • financial planning
  • education

Key Concepts

market cycles behavioral finance valuation crowd dynamics

Questions to Reflect On

  • How do you verify a contrarian thesis?
  • When is following the crowd advantageous?
A Different Perspective

Contrarian investing can be risky if not based on solid analysis, not just opposition.

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