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Accepting Quote by John Maynard Keynes

“I feel no shame at being found still owning a share when the bottom of the market comes…I would go much further than that. I should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. … An…” quote by John Maynard Keynes
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“I feel no shame at being found still owning a share when the bottom of the market comes…I would go much further than that. I should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. … An investor…should be aiming primarily at long-period results, and should be solely judged by these.”

John Maynard Keynes

About This Quote

Source Book: The General Theory of Employment, Interest and Money, 1936

Investors should accept losses calmly and focus on long‑term outcomes rather than short‑term fluctuations.

In simple terms: Accept loss, think long term.

Key Takeaway

Prioritize long‑term results.

Themes

investment patience valuation

Mood

analytical pragmatic

Type

financial motivational

When to use this quote

  • stock market downturns
  • retirement planning
  • portfolio rebalancing
  • economic cycles

Key Concepts

risk management equanimity

Questions to Reflect On

  • How can investors cultivate equanimity?
  • What strategies help maintain long‑term focus?
A Different Perspective

It may ignore the psychological difficulty of watching assets decline.

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