Accepting Quote by John Maynard Keynes
“I feel no shame at being found still owning a share when the bottom of the market comes…I would go much further than that. I should say that it is from time to time the duty of a serious investor to accept the depreciation of his holdings with equanimity and without reproaching himself. … An investor…should be aiming primarily at long-period results, and should be solely judged by these.”
About This Quote
Source Book: The General Theory of Employment, Interest and Money, 1936
Investors should accept losses calmly and focus on long‑term outcomes rather than short‑term fluctuations.
In simple terms: Accept loss, think long term.
Prioritize long‑term results.
Themes
Mood
Type
When to use this quote
- stock market downturns
- retirement planning
- portfolio rebalancing
- economic cycles
Key Concepts
Questions to Reflect On
- How can investors cultivate equanimity?
- What strategies help maintain long‑term focus?
It may ignore the psychological difficulty of watching assets decline.