Born Quote by John Kenneth Galbraith
“No nice philosophical point has ever been so decisively resolved as this: that those who are not conceived do not miss the pleasure of consuming the goods they do not get born to enjoy.”
About This Quote
Source Book: “The Affluent Society” by John Kenneth Galbraith, 1958
Those who never exist cannot suffer lack, highlighting that non‑existent consumers are irrelevant to market demand.
In simple terms: Non‑existent people don’t affect consumption.
Focus on real consumers’ needs.
Themes
Mood
Type
When to use this quote
- business strategy
- policy making
- ethical marketing
- product design
Key Concepts
Questions to Reflect On
- How do imagined markets affect real ones?
- Should we consider potential consumers?
Imaginary demand can still influence perception.