Essence Quote by John Gunther
“The first essence of journalism is to know what you want to know, the second, is to find out who will tell you.”
About This Quote
Source Book: Journalism: Principles and Practice, 1970
Effective journalism starts by defining the information need, then identifying the most reliable source to fulfill it.
In simple terms: Know what you need, then find the right source.
Clarify your question before researching.
Themes
Mood
Type
When to use this quote
- news reporting
- academic research
- investigative work
- policy analysis
Key Concepts
Questions to Reflect On
- How do you verify source reliability?
- What if no clear source exists?
If the source is biased, the answer may be misleading.