Claims Quote by Joel Makower
“While it's good that we maintain high standards for companies seeking to claim environmental leadership, I can't help but ponder the hypocrisy of it all: how much more we expect of companies than of ourselves.”
About This Quote
Source Speech: Sustainable Business Forum, 2021
High environmental standards for firms expose a double standard where society expects more from companies than from individuals.
In simple terms: Companies are judged more strictly than people on green issues.
Align personal and corporate sustainability expectations.
Themes
Mood
Type
When to use this quote
- corporate reporting
- personal consumption
- policy advocacy
- education programs
Key Concepts
Questions to Reflect On
- What actions can individuals take to match corporate green standards?
- How can companies lead by example?
Changing norms may reduce the gap between corporate and personal expectations.