Anticipation Quote by Joe Robert Cole
“There is a huge fan base for the Black Panther comic and for Marvel as a whole. And I think there is great anticipation across the board for the movie. I think that's how Marvel is approaching it and I know that's how I'm approaching it.”
About This Quote
Source Interview: Podcast with Joe Robert Cole, 2023
Marvel leverages fan enthusiasm to build hype for new releases, aligning creator and audience expectations.
In simple terms: Marvel uses fan excitement to drive movie success.
Key Takeaway
Tap into existing fan communities.
Themes
marketing
fan engagement
media strategy
Mood
enthusiastic
optimistic
Type
promotional
strategic
When to use this quote
- film promotion
- product launch
- social media campaigns
Key Concepts
Brand loyalty
anticipation
community building
Questions to Reflect On
- How can creators balance fan expectations with fresh storytelling?
- What risks arise from over‑reliance on hype?
A Different Perspective
Fans may have diverse tastes, not all will be satisfied.
![“Having gone through the [Marvel] writer program, I knew Black Panther was in the pipeline and I knew they were big fans of my writing. But I had to compete with the other writers who were put up for it - no one hands out jobs.” quote by Joe Robert Cole](https://sms4smile.com/quotes/img-quotes/a89/joe-robert-cole-38246_big-fan_having-gone-through-the-marvel-writer-pr_381578.jpg)
![“First of all, [St. Stephen's] is a radical church. It was one of the first DC churches to have gay ceremonies. A woman said mass there, which almost got a priest excommunicated there; Black Panthers spoke at the church; it was a sanctuary for civil rights protesters and anti-war protesters.” quote by Ian MacKaye](https://sms4smile.com/quotes/img-quotes/630/ian-mackaye-3369_anti-war_first-of-all-st-stephen-s-is-a-radical-c_394483.jpg)
![“This problem [of historical opportunities] compounds itself by limiting the number of people in the pipeline to attain the experience to do larger movies or get jobs so they can familiarize themselves with a studio head and get the opportunity to deliver and impress - or maybe direct a smaller…” quote by Joe Robert Cole](https://sms4smile.com/quotes/img-quotes/891/joe-robert-cole-38246_amount_this-problem-of-historical-opportunities_547337.jpg)
![“Being able to interact with [studio president] Kevin Feige and have him know who I am and know me as a person, and be able to then sit down and have a conversation about story with someone who's familiar and comfortable is invaluable.” quote by Joe Robert Cole](https://sms4smile.com/quotes/img-quotes/e5f/joe-robert-cole-38246_able_being-able-to-interact-with-studio-presi_1735872.jpg)
![“[It is hard to know what is good luck and what isn't and therefore whether we should be happy or sad about it. Only time will tell. For example...] The Talmud relates a story about two people who wanted to travel by boat. One broke his foot and was unable to make the trip, while his friend got on…” quote by Zelig Pliskin](https://sms4smile.com/quotes/img-quotes/68d/zelig-pliskin-22951_anticipation_it-is-hard-to-know-what-is-good-luck-and_34545.jpg)
![“The only thing is that ordinarily when I do dance with [women] they think I am suddenly going to throw them over a table or twist them all around. All I want to do is one-two, one-two-three - a simple fox trot. But they're shaking with anticipation at the thought that I'm about to whip them around…” quote by Gene Kelly](https://sms4smile.com/quotes/img-quotes/073/gene-kelly-11878_anticipation_the-only-thing-is-that-ordinarily-when-i_44100.jpg)
