Absorb Quote by Joanna Scott

I don't write a word of the article until I have the lead. It just sets the whole tone - the whole point of…

— Nora Ephron

The writing of headline is one of the great journalistic arts. They either conceal or reveal am interest

— Claude C. Hopkins

“Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got…

— Chip Heath

You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the…

— Kurt Loder

Newspapers are so boring. How can you read a newspaper that starts with a 51-word lead sentence?

— Jimmy Breslin

I, perhaps wrongly, assume that people actually read articles that interest them rather than just headlines.

— John McAfee

Even today you can look through almost any consumer or professional publication and find headlines that possess not a single one of the necessary…

— John Caples

“I’ve given you plenty of ways not to start your presentation. What’s a better approach? Well, think of how a journalist writes a news…

— Bill McGowan

Newspaper people have a habit of putting you in the front pages to sell their papers, and then after they've sold their papers and…

— John Lennon

As soon as coffee is in your stomach, there is a general commotion. Ideas begin to move…similes arise, the paper is covered. Coffee is…

— Honore de Balzac

The one thing a lifetime in the newspaper business teaches you is pace - you spend all your time trying to make sure that…

— Carl Hiaasen

I wanna read a good paper first thing in the morning. And if I see a lie about myself flash across the front of…

— Angelina Jolie