Believe Quote by Jennifer Hyman
“The first core value we have is that everyone deserves a Cinderella experience. And I have experienced a Cinderella experience. And I really believe that most people who've come to Rent the Runway have had a Cinderella experience.”
About This Quote
Source Company: Rent the Runway mission statement, 2015
A promise that each customer should feel uniquely valued and transformed, like Cinderella at the ball.
In simple terms: Everyone deserves a magical, personalized experience.
Key Takeaway
Treat customers like royalty.
Themes
customer service
personalization
empowerment
Mood
optimistic
inspirational
Type
marketing
brand
customer experience
When to use this quote
- online fashion rental
- customer onboarding
- special events
- gift giving
Key Concepts
brand promise
emotional branding
Questions to Reflect On
- How can you ensure every interaction feels special?
- What elements create a “Cinderella” feeling?
A Different Perspective
May not all experiences feel truly magical; expectations can be high.
