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Anybody Quote by Jeffrey Katzenberg

“Shrek is not like anything anybody has ever seen before.” quote by Jeffrey Katzenberg
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“Shrek is not like anything anybody has ever seen before.”

Jeffrey Katzenberg

About This Quote

Source Press release: Shrek promotion, 2001

Shrek was marketed as a uniquely original film unlike anything before.

In simple terms: Shrek presented as completely original.

Key Takeaway

Highlight novelty to attract audiences.

Themes

film innovation marketing

Mood

excited playful

Type

marketing creative

When to use this quote

  • movie releases
  • advertising campaigns
  • creative brainstorming

Key Concepts

storytelling genre subversion

Questions to Reflect On

  • How does novelty affect audience expectations?
  • What makes a film truly original?
A Different Perspective

Originality claims can be subjective.

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