Different Quote by Jay Sankey
“There are three different kinds of scripting: functional, informational and emotional.”
About This Quote
Source Book: The Art of Storytelling, 2008
He identified three scripting styles: logical, factual, and emotional.
In simple terms: Three script types: functional, informational, emotional.
Key Takeaway
Choose the right style for your audience.
Themes
communication
writing
psychology
Mood
educational
practical
Type
instructional
insightful
When to use this quote
- marketing copy
- education
- personal essays
Key Concepts
narrative theory
emotional intelligence
Questions to Reflect On
- Which style fits your message?
- How to blend styles effectively?
A Different Perspective
Relying solely on one style can limit impact.
