Billions Quote by James Dyson
“If you can't be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.”
About This Quote
Source Interview: Business Review, 2015
If you cannot be original, choose to be deliberately difficult to understand, challenging mainstream thinking.
In simple terms: Be intentionally challenging when originality fails.
Embrace deliberate contrarianism.
Themes
Mood
Type
When to use this quote
- product design
- marketing strategy
- leadership training
Key Concepts
Questions to Reflect On
- When is it better to simplify?
- How do you balance clarity and provocation?
Deliberate obtuseness can alienate audiences.