Decision Quote by Jacques Bertin
“A graphic is never an end in itself; it is a moment in the process of decision making.”
About This Quote
Source Book: Visual Language for Designers, 1970
Graphics serve as a decision‑making aid, not a final goal.
In simple terms: Graphics help decisions, not replace them.
Use visuals to clarify choices.
Themes
Mood
Type
When to use this quote
- marketing strategy
- product development
- policy analysis
- educational materials
Key Concepts
Questions to Reflect On
- How do you ensure visuals support rather than dominate decisions?
- When might a graphic mislead?
Overreliance on visuals can obscure critical thinking.