““Moreover, it is important to recognize that notions of self-fashioning were circulating in Renaissance Europe not only among members of the rising middle class but also in writings addressed to monarchs. Consider, for example, Machiavelli’s Prince or the various Mirrors for Princes of the early modern period, which advocate that monarchs carefully manipulate their image in order to solidify their authority and to mask the exercise of coercive power, for, as Machiavelli writes, the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on (2002) (for more on Putin and Machiavelli,””
![“The Yeltsin years considerably lowered the bar [of public expectations] for the country’s next leader: Putin’s specific policies and actions arguably matter far less than his reassuring symbolic function as “a real man” who can husband the nation’s resources and promise a return to greatness…” quote by Helena Goscilo](https://sms4smile.com/quotes/img-quotes/4ab/helena-goscilo-70434_leadership_the-yeltsin-years-considerably-lowered-t_464034.jpg)
