Contracts Quote by Harry S. Truman

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples

At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news.

— Jonah Peretti

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

— John Caples

You have to design a story that might appear on the front page of the newspaper for the website. You don't have to design…

— Khoi Vinh

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

— Charles Oakley

I don't need headlines. For me, it's the truth that matters.

— Geert Wilders

My contract with my teachers is fair, and is two pages. The union contract is 200 pages. You cannot manage your business when you…

— Geoffrey Canada

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.

— John Caples

The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair.

— Herbert Bayard Swope

I'm usually more concerned with how things sound than how they look on the page. Some people write for the page, and that's a…

— Tom Waits

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted…

— David Ogilvy