Contrary Quote by Hans Wilsdorf
“It is not with low prices-but on the contrary-it is with improved quality we cannot only hold the market, but improve it.”
About This Quote
Source Speech: Business Conference, 1930s
Quality improvements drive market dominance more than low prices.
In simple terms: Quality beats cheapness.
Key Takeaway
Invest in quality to grow market share.
Themes
quality
competition
market strategy
Mood
strategic
analytical
Type
business
marketing
When to use this quote
- product launch
- brand repositioning
- pricing strategy
Key Concepts
value proposition
consumer perception
Questions to Reflect On
- How can you balance price and quality?
- What risks arise from focusing solely on price?
A Different Perspective
Low prices may attract short‑term buyers but can erode brand equity.
