““What you can’t do is study the talks, learn them by heart. Two or three concepts are all you need . . . and then you have to put your heart into it. You can’t deceive the players, they are too well prepared, intelligent, intuitive. I was a footballer and I know what I’m saying. In every talk, from that one in St Andrews to the last one, I have put my heart into them. And when I don’t feel it, I don’t speak, it’s the best way.””
