““For some, this idea was a shade too close to the lifestyles our Nordic cousins. Hygge and lagom, the Danish and Swedish movements of living well. But while these movements laid the groundwork for a similar trend to emerge in Scotland, coorie has some obvious differences. Where hygge is concerned with the pursuit of happiness through candles, coffee and togetherness, coorie seeks to make the most of what comes from Scotland to feel satisfied. Lagom is the art of balancing frugality and fairness to create a balanced existence. Coorie takes into account being kind to the earth and our wallets, but can also extend to premium experiences once in a while. Crucially, neither of these Scandinavian lifestyle approaches took their starting point from what is dug out of the earth. Coorie is more than simply being cosy. Sure, it is linked, but more importantly it focuses on working out how to be in tune with our surroundings to evoke that feeling.””
