Competitiveness Quote by Fred Brooks

The fundamental idea of design is to make the world a better place.

— Bruce Mau

Design is the fundamental creative activity with which we direct our lives, and collectively, the earth's transformation from its original, natural state into our…

— Michael Shannon

Great design is a multi-layered relationship between human life and its environment.

— Naoto Fukasawa

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

— Thomas J. Watson

Design... is the integration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space.

— Laszlo Moholy-Nagy

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better…

— Massimo Vignelli

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders…

— Clement Mok

I believe that the essence of good design is its ability to sustain long term integrity, to become classic and create a truly captivating…

— Candice Olson

Design needs a new relationship with the world, one that is more focused on our planet's needs.

— Yves Behar

Good design is a Renaissance attitude that combines tech, cognitive science, human need and beauty to produce something.

— Paola Antonelli

Not all design is for the general good.

— Paola Antonelli

Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and…

— Millard Sheets