Funded Quote by Frank Lowy
“The game needs to be funded by sponsors, by members, by broadcasters. There needs to be a commercial relationship between the FFA and the people who supply the money so it is a natural alliance. Sport is not a charity.”
About This Quote
Source Speech: Australian Football Federation Annual Report, 2015
Funding sports requires a partnership between governing bodies and financial backers, treating sport as a business, not charity.
In simple terms: Sport needs sponsors and fans to fund it.
Key Takeaway
Build mutually beneficial sponsorships.
Themes
sports business
funding
partnerships
Mood
pragmatic
businesslike
Type
strategic
policy
When to use this quote
- league management
- team sponsorship
- broadcast deals
- community fundraising
Key Concepts
commercial alliances
financial sustainability
Questions to Reflect On
- How can sports stay inclusive while seeking profit?
- What alternative funding models exist?
A Different Perspective
Reliance on sponsors can limit accessibility for low‑income fans.
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