Best Quote by Frank Deford
“Several NBA teams got their best gates every season when they scheduled a doubleheader and booked the Globetrotters and their stooges for the opening game.”
About This Quote
Teams boost attendance by pairing games with popular entertainment acts.
In simple terms: Add a show to attract more fans.
Key Takeaway
Combine sports with entertainment.
Themes
marketing
attendance
sports business
Mood
strategic
pragmatic
Type
business
marketing
When to use this quote
- season ticket sales
- promotional nights
- community outreach
Key Concepts
event scheduling
fan engagement
Questions to Reflect On
- How can teams measure the ROI of such events?
- What alternative attractions could draw crowds?
A Different Perspective
May not work for all markets or sports.
