““When you learn something new in this course you should immediately go and apply it in practice. That is when you really get to know how well you have learned. The future of the business and all of the people in it are relying on your grasp of this material, so it had better be good”. He looked really serious for a moment or two, then cracked a smile and said brightly “no pressure then!” We all laughed nervously, but we knew the importance of this lesson.””