“These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.”
![“They [letters] are my friends Some people look at bottles…” quote by Erik Spiekermann](https://sms4smile.com/quotes/img-quotes/b60/erik-spiekermann-36225_bottles_they-letters-are-my-friends-some-people_2122684.jpg)
