Architect Quote by Erik Spiekermann
“These days, information is a commodity being sold. And designers-including the newly defined subset of information designers and information architects-have a responsible role to play. We are interpreters, not merely translators, between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.”
About This Quote
Source Talk: Design for Understanding, 2018
Information designers must interpret, not just translate, requiring deep audience insight to shape meaning.
In simple terms: Design interprets for audience.
Key Takeaway
Learn audience language to design effectively.
Themes
design
communication
interpretation
audience insight
Mood
analytical
thoughtful
Type
professional
educational
When to use this quote
- marketing
- UX design
- education
Key Concepts
semiotics
cognitive psychology
information architecture
Questions to Reflect On
- How do you ensure accurate interpretation?
- What methods reveal audience language?
A Different Perspective
Misinterpretation can cause misinformation.
![“They [letters] are my friends Some people look at bottles of wine, or whatever - girls' bottoms - I get kicks out of looking at type.” quote by Erik Spiekermann](https://sms4smile.com/quotes/img-quotes/b60/erik-spiekermann-36225_bottles_they-letters-are-my-friends-some-people_2122684.jpg)
