Skip to content

Doe Quote by Eric Schlosser

“If the market does indeed embody the sum of all human wishes, then the secret ones are just as important as the ones that are openly displayed,” quote by Eric Schlosser
Download Open image
“If the market does indeed embody the sum of all human wishes, then the secret ones are just as important as the ones that are openly displayed,”

Eric Schlosser

About This Quote

Source Book: Fast Food Nation, 2001

Hidden desires shape markets as much as overt ones.

In simple terms: Secret wishes influence markets too.

Key Takeaway

Consider both explicit and hidden consumer motives.

Themes

economics psychology consumer behavior society hidden motives

Mood

analytical curious

Type

observational insightful

When to use this quote

  • product design
  • advertising
  • policy making
  • trend analysis

Key Concepts

latent demand social influence marketing strategy

Questions to Reflect On

  • What hidden needs drive your decisions?
  • How can you uncover hidden consumer motives?
A Different Perspective

Secret desires are hard to measure accurately.

2.9 out of 5 (5 ratings)

More by Eric Schlosser

Explore all 120 Eric Schlosser quotes

More Doe quotes

Browse all 25,574 Doe quotes