Doe Quote by Eric Schlosser
“If the market does indeed embody the sum of all human wishes, then the secret ones are just as important as the ones that are openly displayed,”
About This Quote
Source Book: Fast Food Nation, 2001
Hidden desires shape markets as much as overt ones.
In simple terms: Secret wishes influence markets too.
Consider both explicit and hidden consumer motives.
Themes
Mood
Type
When to use this quote
- product design
- advertising
- policy making
- trend analysis
Key Concepts
Questions to Reflect On
- What hidden needs drive your decisions?
- How can you uncover hidden consumer motives?
Secret desires are hard to measure accurately.