Context Quote by Ellen Langer
““The same situation of stimulus called by a different name is a different stimulus. Roller coasters are fun but bumpy plane rides are not!””
About This Quote
Source Interview: The Power of Mindset, Ellen Langer, 2019
Changing the label of a stimulus can alter perception; what feels exciting in one context may feel uncomfortable in another.
In simple terms: Labels shape how we experience things.
Recognize how naming influences feeling.
Themes
Mood
Type
When to use this quote
- marketing
- education
- risk assessment
- entertainment
- travel
Key Concepts
Questions to Reflect On
- How do you label experiences that affect your reaction?
- Can you reframe a negative feeling into a positive one?
Not all stimuli are truly different; personal bias can distort judgment.