Dreams Quote by Ed Catmull
““Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal. Making something great is the goal.””
About This Quote
Source Speech: Pixar Leadership Talk, Ed Catmull, 2013
Improving processes is valuable, but the ultimate aim is to create outstanding work; efficiency serves greatness, not the other way around.
In simple terms: Process improvements support, but do not replace greatness.
Key Takeaway
Prioritize excellence over mere efficiency.
Themes
innovation
quality
leadership
process improvement
Mood
inspirational
determined
Type
leadership
philosophical
When to use this quote
- product development
- team meetings
- project planning
- quality assurance
Key Concepts
design thinking
creative management
excellence
Questions to Reflect On
- How do you balance process refinement with creative ambition?
- When does a process become a barrier to excellence?
A Different Perspective
Focusing on greatness can overlook necessary incremental efficiencies that enable scale.
