Absence Quote by Douglass North
“Information costs are reduced by the existence of large numbers of buyers and sellers. Under these conditions, prices embody the same information that would require large search costs by individual buyers and sellers in the absence of an organized market.”
About This Quote
Source Book: Institutions, Institutional Change and Economic Performance, Douglass North, 1990
Large markets let prices reflect information that would otherwise be costly to discover individually.
In simple terms: Markets make prices informative.
Trust market signals.
Themes
Mood
Type
When to use this quote
- stock trading
- real estate
- online marketplaces
- policy analysis
Key Concepts
Questions to Reflect On
- How do market failures affect this principle?
- Can information asymmetry be mitigated?
Assumes rational participants and perfect competition.