Every moment Quote by Douglas Coupland
““You should be spreading the good word. You should be etching the good word onto the glass scanning beds of library photocopiers. You should be scraping the truth onto old auto parts and throwing them off bridges so that people digging in the mud in a million years will question the world, too. You should be carving eyeballs into tire treads and onto shoe soles so that your every trail speaks of thinking and faith and belief. You should be designing molecules that crystallize into poems of devotion. You should be making bar codes that print out truth, not lies. You shouldn't even throw away a piece of litter unless it has the truth stamped on it--a demand for people to reach a finer place! ...Your new life will be tinged with urgency, as though you're digging out the victims of an avalanche. If you're not spending every waking moment of your life living the truth, if you're not plotting every moment to boil the carcass of the old order, then you're wasting your day.””
About This Quote
Source Novel: Generation X by Douglas Coupland, 1991
A call to embed truth and meaning into everyday objects, making the mundane a vehicle for belief and urgency.
In simple terms: Make truth visible in daily life.
Live truthfully, act urgently.
Themes
Mood
Type
When to use this quote
- public art
- product design
- activist campaigns
- personal rituals
Key Concepts
Questions to Reflect On
- How can you embed honesty in your daily routine?
- What small act can challenge the status quo?
Truth may be ignored if hidden in ordinary items.