Campaigns Quote by Douglas Alexander
“Historically, Labour has used technology as a form of control. We would use pagers and faxes to send out messages telling people what line to take. The key learning from the Obama campaign is to use technology to empower your supporters.”
About This Quote
Labour historically used tech for control; modern campaigns use tech to empower supporters.
In simple terms: Tech shifted from control to empowerment.
Key Takeaway
Leverage tech to empower people.
Themes
technology
politics
control
empowerment
Mood
analytical
optimistic
Type
strategic
ethical
When to use this quote
- campaigns
- grassroots organizing
- digital activism
Key Concepts
media studies
political science
Questions to Reflect On
- How to ensure tech empowers?
- What safeguards prevent abuse?
A Different Perspective
Technology can also be misused.
![“[Barack] Obama still is in campaign mode. The Limbaugh Theorem explains it. We've had eight years of Obama and he still isn't being held accountable for the horrible policies that he has implemented because he continues to portray himself as not attached to them.” quote by Rush Limbaugh](https://sms4smile.com/quotes/img-quotes/02a/rush-limbaugh-28_barack_barack-obama-still-is-in-campaign-mode-t_462545.jpg)
