““The media are the equivalent of yesterday's scientists, for today's scientists have seen that when they conduct an experiment they are part of it and influence results by their very being; the media can create a story, a scandal, an event, but behave as if they have nothing to do with it, as if the event or the reputation were a spontaneous happening and they haven't influenced the result, or invented it all in the first place. 'The general interest in ... continues and is growing.' Of course it is, since the journalists are fanning the flames, permitting themselves fits of moral indignation, excitement, concern. Meanwhile the public marvel at them.””