Community Quote by David Rockefeller
“I suspect that many corporations have begun to understand that they have an important role to play in the lives of their communities, and that allocating funds to support local groups helps them discharge that function and also burnish their image.”
About This Quote
Source Interview: Corporate Social Responsibility Trends, 2015
Companies see community support as both duty and brand enhancement.
In simple terms: Helping locals aids business image.
Invest in community projects.
Themes
Mood
Type
When to use this quote
- marketing strategy
- local partnerships
- employee volunteering
Key Concepts
Questions to Reflect On
- What genuine community needs can your company address?
- How to measure impact of CSR?
Community aid may be seen as tokenism.