Absolutely Quote by David Linley
“Most craft is, you know, terrible, absolutely terrible, so I don't like the word, or the word 'artisan' either.”
About This Quote
Source Interview: Design Magazine, 2014
He finds most modern craft and the term “artisan” unappealing, viewing them as pretentious.
In simple terms: He dislikes modern craft labels.
Seek authentic craftsmanship.
Themes
Mood
Type
When to use this quote
- product development
- marketing
- artisan branding
Key Concepts
Questions to Reflect On
- Why do labels affect perceived quality?
- Can authenticity be measured?
Some consumers value the “artisan” label.