Adapt Quote by David Gerrold
“When the Internet came along, at first it was just a medium for moving text around - books first, then pictures, finally video. Each time the bandwidth expanded, so did the capabilities of the medium, and each time it happened, the Internet cannibalized preexisting formats. And each time, those formats had to adapt. Or die.”
About This Quote
Source Speech: Talk on Media Evolution, 1995
Each technological advance expands what a medium can do, forcing older formats to change or disappear.
In simple terms: New tech reshapes old media.
Adapt or perish.
Themes
Mood
Type
When to use this quote
- publishing
- photography
- film
- streaming
- digital platforms
Key Concepts
Questions to Reflect On
- How can legacy media stay relevant?
- What drives audience adoption of new formats?
Older formats can survive by integrating new capabilities.