Army Quote by David Frum
“One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.”
About This Quote
Source Speech: Interview on modern warfare strategy, 2020
Modern warfare relies heavily on information and communication; treating these as secondary undermines success.
In simple terms: Communication is essential in war.
Key Takeaway
Prioritize communication missions.
Themes
warfare
communication
strategy
Mood
serious
analytical
Type
strategic
informative
When to use this quote
- military planning
- corporate communications
- policy making
- leadership training
Key Concepts
information warfare
strategic priority
Questions to Reflect On
- How can leaders embed communication into core strategy?
- What risks arise from treating communications as secondary?
A Different Perspective
Neglecting communication can still lead to failure if not integrated.
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