Measures Quote by Daniel Quinn
““The relevant measures are not ease and difficulty. The relevant measures are readiness and unreadiness. If the time isn’t right for a new idea, no power on earth can make it catch on, but if the time is right, it will sweep the world like wildfire.””
About This Quote
Readiness, not ease, determines whether ideas spread; timing is crucial.
In simple terms: Readiness matters more than ease.
Act when conditions are right.
Themes
Mood
Type
When to use this quote
- launching products
- social movements
- personal projects
Key Concepts
Questions to Reflect On
- Is your idea ready for the market?
- How can you improve readiness?
Even with readiness, external barriers can impede adoption.