Screen Tints Quote by Dan S. Kennedy
““people, and pets. Always include a caption. Screen Tints — Use screen tints to draw attention to specific areas of copy. This gives the appearance of more than one color when doing one-color printing. Use light backgrounds for maximum readability. Short Words, Sentences, and Paragraphs — Short. Delivers. Punch. Short grabs attention, helps keep the reader reading, and effectively breaks up long copy. Sidebars — Sidebars help hold together — and differentiate — blocks of copy. They are excellent for case studies, testimonials, and product highlights. Simulated Hand-Drawn Doodles — A.k.a. CopyDoodles®. Simulated hand-drawn doodles help draw the reader's eyes to important areas of your copy, add variety and interest to the eye and brain, and create a more personal reading experience. Simulated Handwritten Margin Notes — These””
About This Quote
Source Book: The Ultimate Sales Letter, Dan S. Kennedy, 1990
Effective copy uses concise language, visual cues, and personal touches to guide readers and boost engagement.
In simple terms: Clear, visual, and personal copy engages readers.
Key Takeaway
Use short text, visual highlights, and personal notes.
Themes
clarity
visual design
engagement
Mood
practical
instructional
Type
educational
motivational
When to use this quote
- advertising
- web design
- presentations
- educational material
Key Concepts
marketing
communication
design
Questions to Reflect On
- What visual cue best supports your main point?
- How can brevity improve comprehension?
A Different Perspective
Over‑reliance on visuals may distract from core message.
