Attics Quote by Cyriac Roeding
“When the next generation of content is developed, we have to think in a totally different way. Think about it more symbolically. The main story that you see on the TV screen is maybe like the living room of a house. But there are various other rooms in this house that you will otherwise never see. But if you use the Internet, you find out what's in the attic. And if you use the cell phone, you find out what's on the first floor. And on another medium, you find out what's in the cellar.”
About This Quote
Future content creation requires new perspectives, using multiple media as different rooms of a house to explore hidden layers.
In simple terms: Think of media as rooms, each revealing new content.
Key Takeaway
Explore content across varied platforms.
Themes
media
innovation
content
future
perspective
Mood
analytical
visionary
Type
media
innovation
strategy
When to use this quote
- content strategy
- media planning
- technology adoption
Key Concepts
digital ecosystems
multimedia storytelling
Questions to Reflect On
- How can you integrate multiple platforms?
- What hidden content might you discover?
A Different Perspective
Overreliance on one medium limits insight.
