Attics Quote by Cyriac Roeding
“When the next generation of content is developed, we have to think in a totally different way. Think about it more symbolically. The main story that you see on the TV screen is maybe like the living room of a house. But there are various other rooms in this house that you will otherwise never see. But if you use the Internet, you find out what's in the attic. And if you use the cell phone, you find out what's on the first floor. And on another medium, you find out what's in the cellar.”
About This Quote
Future content creation will require thinking beyond linear media, exploring multiple layers and perspectives across platforms.
In simple terms: Think of content as a house with many rooms, not just the TV screen.
Key Takeaway
Explore multi‑layered content strategies.
Themes
media
innovation
strategy
storytelling
technology
perspective
Mood
forward‑thinking
strategic
Type
insightful
inspirational
When to use this quote
- digital marketing
- media production
- brand storytelling
- user experience design
Key Concepts
cross‑platform design
symbolic thinking
Questions to Reflect On
- How can you identify which 'rooms' matter for your audience?
- What tools help map content across platforms?
A Different Perspective
Implementing such layered approaches can be complex and costly.
