Goals Quote by Cristiane Correa
““We usually had four big targets a year: market share, expenses, EBITDA and cash.””
About This Quote
Source Speech: Corporate Strategy Presentation, 2015
Focus on four key performance metrics drives disciplined growth and financial health.
In simple terms: Four metrics guide business success.
Prioritize and balance these targets.
Themes
Mood
Type
When to use this quote
- annual planning
- budget reviews
- investor meetings
Key Concepts
Questions to Reflect On
- How do you ensure metrics reflect true value?
- What trade‑offs arise when chasing EBITDA?
Neglecting other factors like culture can undermine results.