African american Quote by Cornel West
““In the American way of life pleasure involves comfort, convenience, and sexual stimulation. Pleasure, so defined, has little to do with the past and views the future as no more than a repetition of a hedonistically driven present. This market morality stigmatizes others as objects for personal pleasure or bodily stimulation. The reduction of individuals to objects of pleasure is especially evident in the culture industries--television, radio, video, music. Like all Americans, African Americans are influenced greatly by the images of comfort. These images contribute to the predominance of the market-inspired way of life over all others and thereby edge out nonmarket values--love, care, service to others--handed down by preceding generations. The predominance of this way of life among those living in poverty-ridden conditions, with a limited capacity to ward of self-contempt and self-hatred, results in the possible triumph of the nihilistic threat in black America.””
About This Quote
Source Book: Race Matters, Cornel West, 1993
He critiques American consumerism's focus on pleasure, arguing it reduces people to objects and erodes communal values, especially harming marginalized groups.
In simple terms: American culture’s pleasure focus dehumanizes and harms communities.
Prioritize communal values over market‑driven pleasure.
Themes
Mood
Type
When to use this quote
- media analysis
- social policy
- community building
Key Concepts
Questions to Reflect On
- How can societies balance comfort with ethical responsibility?
- What alternatives to market‑driven values exist?
May overlook individual agency in seeking pleasure.